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Customization vs Standardization, or What Amazon and Rackshack Have in Common

Tue, 27 Feb 2007 23:27:00 -0400

In early 2001, just a few months before Exodus filed for bankruptcy, Robert Marsh launched Rackshack. Unlike his struggling competitors, who typically built servers to spec, Robert sold $99 Cobalt RaQs. Only one configuration was available, and orders were provisioned instantly and automatically. And instead of demanding multi-year commitments, Rackshack offered month to month service. By the time I joined the company in early 2003, Rackshack (which later changed its name to EV1Servers) had become the world's largest dedicated server provider.

A year or so later, Robert unveiled EV1's private racks program during a customer gathering; two attendees signed up on the spot. Soon other orders starting pouring in, along with complicated network diagrams and super detailed server specs from customers who wanted their systems built just so. We did our best to accommodate any and all requests, which were a huge challenge to keep track of. Only much later did I learn about ITIL from Rich Bader over at EasyStreet. By that time, Amazon had already launched S3 and would soon introduce EC2.

Unlike EV1's Custom Order team, who gladly built whatever customers asked, EC2 sells only $0.10 virtual server instances. There's just one configuration available, and orders are provisioned instantly and automatically. Instead of demanding month-long commitments, Amazon offers pay-as-you-go service in 1 hour units.

According to Vinne Marchanadi from Deal Architect, pay-as-you-go is what large customers nowadays are looking for. (A former Gartner analyst, Vinnie now advises enterprise IT buyers on vendor selection.) He offers the analogy of plugging into an efficient power source versus buying fancy generators. On behalf of his clients, he says:

"Message to vendors - so long as you meet our security, privacy and compliance standards, we want as vanilla, standardized a service as possible. Sell us capacity by unit of consumption. We want to leverage all your economies - in financing, procurement, operations, everything. In return, we want to fit as much as possible in to your standards."

Another couple of years from now, will standardization again give way to customization? I think the answer is yes. And no. Amazon recently started offering Machine Image sharing. And VMWare's virtual appliance marketplace features about 400 listings. And SalesForce.com offers over 500 partner apps on AppExchange. And earlier this month Netvibes unveiled its universal widget API... It seems service delivery platforms will become more - not less - standardized, while each user will have increasing freedom to mix and match a wide range of interoperable applications into highly customized solutions. Doesn't that sound like the best of both worlds?

Low Cost Web Hosting - HostGator Review

Mon, 14 Apr 2008 15:18:59 EDT
At HostGator, customers can depend on reliable web hosting services. They offer reliable yet low cost shared and reseller as well as dedicated web hosting services. All web hosting plans are affordable and offer webmasters a good return for their money. Hosting plans are rich and include high amounts of disk space and bandwidth.

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What is Domain Name Warehousing?

Thu, 24 Apr 2008 10:00:15 +0000
Domain name warehousing is the act of a domain name register obtaining control of any and all domains with the intent to hold or warehouse the names for their own use or profit (making a buck).
In most cases this happens after the domain name has expired and the previous domain name owner did not renew ...]

John Raul dot Com

Wed, 30 Jan 2008 21:06:37 -0600
Blogging, gadget reviews, money making ideas, software reviews, web marketing, web hosting, web development and services.

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Back Links and SEO

Sun, 06 May 2007 14:19:28 +0000
This article enlists ways to increase your PageRank and help your SEO. It informs what back links are and the methods used on how to get back links to your website.read more | digg story

Updating Your Terms of Service

Tue, 08 Apr 2008 10:00:01 +0000
I received an e-mail from a soon to be web host the other day, and they asked:
“How often should I look over my terms of service?”
Most people think a terms or service and acceptable use policy are things that you should put up once and then forget about. We could not be further from ...]

ix web host review Items For Viewing

General Impression

Founded in 2002, hostgator.com, LLC has quickly grown from its humble beginnings
in Boca Raton, Florida into one of the most respected names in the web hosting
industry. Renowned for exceptional customer support and unrivaled in terms of
customer satisfaction, Host Gator is poised to take the lead in the highly
competitive and densely populated world of web hosting providers.

The Host Gator philosophy is simple: Provide reliable service, superior support,
and affordable pricing to businesses and individuals seeking quality shared,
reseller, or dedicated web hosting solutions.

Host Gator is committed to helping its clients succeed in a highly competitive
marketplace. By offering unmatched levels of customer support together with the
essential tools that today's successful web hosts require, Host Gator should be
your #1 choice for exceptional private label web hosting. As your business
grows, you can rest easily knowing that we will be with you every step of the
way.

Reliability

Choosing Host Gator means that your sites will be accessible via a fully meshed
and redundant Certified Cisco Network featuring 10 backbone providers. These
providers include:

* UUNet (GigE)

* Sprint (GigE)

* Level 3 (GigE)

* Global Crossing (GigE)

* Verio (GigE)

* AT&T (GigE)

* Time Warner (GigE)

* Allegiance Telecom (2 x GigE)

* Broadwing (GigE)

* AboveNet (2 x GigE)

Data Center (toured)

Host Gator has chosen The Planet to provide its customers with superior network
connectivity with minimal required downtime. Located in Dallas, Texas, The
Planet's Data Center boasts over 35,000 square feet of raised floor space
featuring state-of-the-art security, safety, and cooling systems and is
second-to-none in the industry

* (21) 26-ton Data Air AC units

* Pre-action dry pipe sprinkler system

* Over 500 smoke detectors in an integrated system

* Simplex security badge entry/exit on all doors to facility

* Multiple TXU electrical grids

* 4800 volts of input power

* 3 main transfer switches

* 1-megawatt generator (2000-gallon tank)

* 1.5-megawatt generator (2200-gallon tank)

* DataTrax monitoring software for all data center infrastructure

Contact Information and Support

E-mail

sales@hostgator.com

billing@hostgator.com

support@hostgator.com

Phone

We have 24/7 sales and support available.

1-866-96-GATOR (1-866-964-2867) 24/7 sales and support line 1-561-353-1164

Fax

1-703-797-1837

Office

23123 State rd 7 Suite 105 Boca Raton, Fl 33428

Mail

hostgator.com

9964 Robins Nest rd

Boca Raton, Fl 33496

United States of America

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